Acquiring New Customers As a business gradually loses customers, attracting new customers is vital to growth. Close to 44% of companies have a greater focus on customer acquisition versus 18% that focus on customer retention. Therefore you have a lot more competition when it comes to the pool of companies who are competing for the same potential...Read More

Direct Mail Still Alive And Well. The statistics show that direct mail is worth it: The average ROI for mailing campaigns is between 15 and 17% 42 percent of recipients read or scanned the mail pieces The response rate is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display Although...Read More