The statistics show that direct mail is worth it:
Although there are many platforms to advertise through, direct mail continues to stand out. It serves as a cost-effective way to get your name in front of potential customers. With a high response rate, it allows you to get long-term customers for a low price.
In a world where everything is digital, it sets you apart when you send something out in a physical form. According to research:
Not only is direct mail going to provide value on its own as an effective way to get customers, but it is also a great way to compliment your other campaigns. When everyone starts to switch to online, it makes direct mail more effective because you have less businesses to compete with. When you are the only postcard in their mailbox, they tend to read the offer on it.