Direct Mail Statistics – New Pros Communications

Still Alive And Well

Direct Mail

The statistics show that direct mail is worth it:

The average ROI for direct mail campaigns is between 15 and 17%
42 percent of recipients read or scanned the mail pieces
The response rate to direct mail pieces is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display

Although there are many platforms to advertise through, direct mail continues to stand out. It serves as a cost-effective way to get your name in front of potential customers. With a high response rate, it allows you to get long-term customers for a low price.

Everyone Has To Have A Mailbox

More Effective

In a world where everything is digital, it sets you apart when you send something out in a physical form. According to research:

42 percent of recipients read or scanned the mail pieces.
Direct mail was found to require 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively.
Brand recall was 70 percent higher among participants who were exposed to direct mail ads rather than to digital ones.

Not only is direct mail going to provide value on its own as an effective way to get customers, but it is also a great way to compliment your other campaigns. When everyone starts to switch to online, it makes direct mail more effective because you have less businesses to compete with. When you are the only postcard in their mailbox, they tend to read the offer on it.