Getting your name in front of your potential customer is vital to compel them to buy your product or service. While the rule of 7 states that the potential customer has to hear your message 7 times before they act, the truth is in a digital age that number has only gone up.
What does this mean for your marketing? It means that you can’t just choose one avenue to market your product or service. You have to be able to get in front of potential customers as many times as possible. The best way to do this is to make sure that you are using different mediums. This allows you to get in front of them without seeming repetitive.
Offline marketing is an important way to reach out to potential customers. It allows you to be physically in front of them and more distinct than online. It allows your message to feel more personal to the potential customer. Used properly it works great with an online strategy because it allows you to get your message out with more frequency.
Online marketing is easy to execute and can put your name in front of potential customers without them having to anything on their end. It is also easily tracked due to its nature. The issue is this also means it is very easy to tune out. With the ease of being able to put your name in front of them, more and more businesses are competing to get their name in front of the same people. While this can be effective, pairing it together with offline marketing will allow you to get greater conversions.