Use the Best List – Present the Right Offer – Be Patient… and you will succeed!
When beginning your direct marketing program, there are a number of issues you should consider in order to increase the effectiveness of your campaign:
A good place to start is with one of the most fundamental principles of direct marketing the 60-30-10 Rule. That’s 60% of your mail success is based on the list you use, 30% on your offer, and the remaining 10% of your success on your creativity.
The list you use in your direct mail program is unquestionably the most important factor in your success. No matter what you’re selling, you will need a quality mailing list to find your new customers. The list you have just purchased through NewPros is the best list available. New residents are the people to target in order to stay one step ahead of your competition. We help you contact the new people in your area before they establish buying habits with your competitor.
The way your mail piece presents your offer is also of the utmost importance. Remember people are busy and are bombarded daily with thousands of marketing messages. Your offer should be presented in a professional manner, in a way that compels your prospect to respond. We can include in the user guide some examples of successful designs in postcards, flyers, letters, and brochure formats. You are limited only by your imagination.
Your mailing should present the offer in a way that makes it easy for your customer to respond. You only have a few seconds to get your prospects attention. How do you want your audience to respond? Call or visit? Make sure your call to action is clear and tells the prospect exactly what it is you want them to do. Use an incentive to create urgency.
Having a positive mind set is essential. The primary purpose of your direct mail program is to reach and find new customers, but this requires you to be patient until they respond. It often takes time for customers to respond and the momentum of your campaign will continue to build with each monthly mailing to New Homeowners. Many professionals in direct marketing also suggest that repetition is important. If you mail to the same group several times throughout the year, the effectiveness will be enhanced with each mailing.