Put Your Name In Front Of Them By Supplementing Your Advertising Rule of 7 Getting your name in front of your potential customer is vital to compel them to buy your product or service. While the rule of 7 states that the potential customer has to hear your message 7 times before they act, the...Read More

Direct Mail Still Alive And Well. The statistics show that direct mail is worth it: The average ROI for mailing campaigns is between 15 and 17% 42 percent of recipients read or scanned the mail pieces The response rate is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display Although...Read More