Acquiring New Customers As a business gradually loses customers, attracting new customers is vital to growth. Close to 44% of companies have a greater focus on customer acquisition versus 18% that focus on customer retention. Therefore you have a lot more competition when it comes to the pool of companies who are competing for the same potential...Read More
Put Your Name In Front Of Them By Supplementing Your Advertising Rule of 7 Getting your name in front of your potential customer is vital to compel them to buy your product or service. While the rule of 7 states that the potential customer has to hear your message 7 times before they act, the...Read More
Direct Mail Still Alive And Well. The statistics show that direct mail is worth it: The average ROI for mailing campaigns is between 15 and 17% 42 percent of recipients read or scanned the mail pieces The response rate is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display Although...Read More
Get Your Name Away From The Competition With Direct Mail! The issue with most forms of advertising is that you get lumped in with a bunch of other companies. Your ad plays with others that are also competing for consumers. They don’t allow you to create a distinct impression on your potential customer. Direct mail...Read More
Buying Habits Buying habits are ingrained in us once they are established. We get triggered by a cue (i.e. being hungry) which then is followed by a routine (i.e. eats at fast food place) in return we get a reward (i.e. feeling good from the food). This constitutes a habit and we have them for...Read More