Put Your Name In Front Of Them By Supplementing Your Advertising Rule of 7 Getting your name in front of your potential customer is vital to compel them to buy your product or service. While the rule of 7 states that the potential customer has to hear your message 7 times before they act, the...Read More

Direct Mail Still Alive And Well. The statistics show that direct mail is worth it: The average ROI for mailing campaigns is between 15 and 17% 42 percent of recipients read or scanned the mail pieces The response rate is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display Although...Read More

Get Your Name Away From The Competition With Direct Mail! The issue with most forms of advertising is that you get lumped in with a bunch of other companies. Your ad plays with others that are also competing for consumers. They don’t allow you to create a distinct impression on your potential customer. Direct mail...Read More

Buying Habits Buying habits are ingrained in us once they are established. We get triggered by a cue (i.e. being hungry) which then is followed by a routine (i.e. eats at fast food place) in return we get a reward (i.e. feeling good from the food). This constitutes a habit and we have them for...Read More